More about my super powers
Website production and analytics
My strong technical chops combined with my keen eye for design allows me to efficiently build landing pages or make website updates in a snap. A successful website should evolve over time. Consistent monitoring and optimization are crucial to a website’s effectiveness. My experience in SEO, A/B testing, website happiness surveys, and analytics will provide you with a clear path forward to optimize your website and achieve your marketing goals.
I’m fluent in…
HTML/CSS
Drupal, WordPress, Luminate CMS, SquareSpace
UserBob usability testing
Google Analytics and Tag Manager
Email marketing
Email is an important part of most digital marketing campaigns. A well crafted and thoughtful approach can often provide the biggest bang for your buck. I understand the technical landscape of email, driving traffic, securing conversions, and building relationships with your community. I can help you steward your community through smart audience targeting and content strategy.
My experience includes…
Luminate Online, Mailchimp, Constant Contact
Constituent database management
Audience segmentation
A/B testing
Content Strategy
Email testing (Litmus, Email on Acid)
Digital advertising
I have experience developing engaging and highly-targeted digital ads that drive traffic and increase conversions. My style is NOT set it and forget it. I closely monitor performance and apply optimizations along the way. Whatever your budget and goal, I’ll work with you to determine the best messaging and targeting strategy.
My experience includes…
SEM
Google display
Google grant
Bing
Paid social